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Twitter is an online social networking service that enables users to send and read short 140-character messages called "tweets".

Registered users can read and post tweets, but unregistered users can only read them. Users access Twitter through the website interface, SMS, or mobile device Twitter Inc. is based in San Francisco and has more than 25 offices around the world.

Twitter was created in March 2006 by Jack Dorsey, Evan Williams, Biz Stone and Noah Glass and launched by July 2006. The service rapidly gained worldwide popularity, with more than 100 million users who in 2012 posted 340 million tweets per day.The service also handled 1.6 billion search queries per day.In 2013 Twitter was one of the ten most-visited websites, and has been described as "the SMS of the Internet."As of December 2014, Twitter has more than 500 million users, out of which more than 284 million are active users.

Along with Facebook, Twitter's roots lie in California where it was initially produced in March 2006 and made available to the general public two months later. Twitter has also had a similarly meteoric rise in users, with current estimates at around 200 million registered Tweeters. Twitter is best described as a micro-blogging platform whereby users post updates (or tweets) of their daily occurrences which can be no more than 140 characters long (much like a text message). Users can Tweet as often as they want and have the ability to follow who they want, effectively breaking down all privacy walls that Facebook allows. Popular with the celebrity sect, users are able to 'follow' their favourite celebrities and stay in touch with what they get up to in their daily lives.

In terms of marketing a company, your emphasis should be on being at the forefront of current Twitter trends and jumping on bandwagons at the earliest opportunity. Re-Tweet that which is trending and once you have an established set of followers you can begin to promote your own products, services and ideas. Your aim is for users to re-Tweet your Tweets and in turn gain more followers, so produce comments that they will deem as funny, irreverent or just plain informative. This places an emphasis on the creation of 'Tweets' that are interesting and original. Ensure that you are constantly sending out a stream of Tweets and encourage your followers to answer questions to keep them engaged. Not everything has to be about your business so include observations of other topics and talk about popular tweets to keep yourself at the forefront of what is hot. It's all well and good to blow your own trumpet but don't be scared of mentioning your competitors too. Your followers will appreciate a non-bias approach to your service and prefer to follow someone with a personality rather than a faceless business.

 

Twitter bird logo 2012.svg
 
Type Public
Traded as NYSE:TWTR
Founded March21,2006[1]
Headquarters San Francisco, California, United States[2]
Areaserved Worldwide
Founder(s) Jack Dorsey, Noah Glass, Biz Stone, Evan Williams
Keypeople Jack Dorsey (Chairman)
Dick Costolo (CEO)
Industry Internet
Revenue Increase US$664 million (2013)[3]
Employees 3,600 (2015)[4]
Subsidiaries Vine
Website twitter.com
Written in Java,[5][6] Ruby,[5] Scala,[5] JavaScript[5]
 

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